One Year of Yarbo Switzerland — A Field Report & Message to Management
Posted by: Jörg Schüpbach | Agribois Sàrl, Switzerland
Contact: yarbo.js@gmail.com | +41 79 208 13 14
Why We Do This
For one year, we have been building Yarbo in Switzerland — with dedication, with passion, and with a support standard that goes far beyond the ordinary.
We do this because we genuinely believe in Yarbo. Not because it is the cheapest option. There are twenty cheaper alternatives on the market. We chose Yarbo because it is different — and because we see where it can go.
The Real Opportunity: Beyond Standard Lawns
Most robotic mowers target large open areas and standard residential lawns. That market is already crowded.
Yarbo’s true strength lies elsewhere:
Fruit & Wine Plantations — complex terrain, steep slopes, narrow rows between vines
Berry Crops — sensitive plants, precision movement required
Golf Courses — professional operators with high quality standards and real budgets
Agriculture & Poultry Farming — outdoor enclosures, pasture maintenance, organic sectors
These customers do not buy a machine. They buy reliability, precision and a partner who understands their world.
The market in Switzerland and Europe for these segments is enormous — and it is largely untapped. This is where Yarbo wins.
What We Need to Win It
Strong Local Firstline Support
A central support team cannot understand from 1,000 km away what a winegrower on Lake Biel or a fruit farmer in Valais experiences every single day.
But a well-trained local Yarbo specialist can — and will.
Local firstline support must:
• Be close to the customer and know their specific environment
• Respond fast — in agriculture, every hour counts during season
• Have regular structured meetings with the regional Service Manager (not the Sales Manager — sales is not service)
If you centralise all support, your team will drown in tickets. Firstline must work locally.
Constant Communication: Field → Headquarters
The most valuable product insights do not come from the lab. They come from the field.
Every customer conversation, every issue, every moment of enthusiasm is a signal. These signals must flow regularly and in a structured way from local partners to the central team — and from there into product development.
Suggested flow:
Local Partner → Monthly Report → Regional Service Manager → Product & Engineering
Professional Tools for Local Specialists
Local Yarbo specialists need the right tools to do their job well:
• Remote diagnostics and access to Yarbo units
• Up-to-date knowledge base for specific use cases (slopes, plantations, enclosures)
• Clear escalation paths to the central service team
• Regular training and certification
Invest in these tools. They are not a cost — they are a competitive advantage.
A Clear Maintenance Strategy
A Yarbo that fails during harvest season is a breach of trust that is very hard to recover from.
Preventive maintenance with seasonal service packages and well-trained local technicians is not optional in professional agriculture — it is expected.
The Bottom Line
You will never fully feel your customers’ needs from headquarters. But your local partners do — and they will tell you. Listen to them. You will see it in your sales numbers.
The priorities for the coming months are clear:
1. 🔧 Product Quality — consistently and without compromise
2. 🛠️ Support Tools — invest in what your local specialists need
3. 📋 Maintenance Strategy — prevention beats repair every time
4. 🎓 Training — local expertise is your greatest competitive advantage
5. 📍 Local Firstline Support — strengthen it, do not centralise it
Invest in the right areas now. It will pay off.
From the Field Today — Fruit Plantation, Lake Biel, Switzerland
[Photo: Yarbo in operation at a fruit plantation on Lake Biel, Switzerland — June 2026]
This is not the future. This is today.
Jörg Schüpbach — Agribois Sàrl, Yarbo Partner Switzerland
yarbo.js@gmail.com | +41 79 208 13 14
Route de l’Estivage 20, 1580 Avenches, Switzerland